People are speaking up – they want their privacy back.
Let’s be real, the desire for privacy isn’t new. It goes back to the Electronic Privacy Act of 1986. But it has reached a massive inflection point. Gartner says that in just two years, the personal information of 65% of the world’s population will be protected by regulation, up from a mere 10% today. Fortunately, the technology to give brands and advertisers the tools they need to succeed in a cookie free world is here.
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.