Unlocking the creative power of social media marketing

Social media is a deeply personal and interactive medium that requires marketers to deliver the highest possible standards of creativity. So how can social media marketers meet these ever-rising demands?

This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star.

Included in the paper are insights from the Hootsuite executive team and partners including technology companies such as Tint, whose chief marketing officer advises brands on how to get the most out of user-generated content, and Vidmob, which employed its creative optimization platform to deliver a set of best practices for brands that advertise on LinkedIn.

Download this white paper to stay on top of fast-moving creative trends in social media marketing.