Major League Soccer is expanding fast, with new clubs and stadiums in the country’s hottest markets and attendance on the rise. Fans in new MLS cities are discovering that the stadium atmosphere is electric, with uninterrupted, exciting play and a passionate, engaged community in the stands. Smart brands stand to benefit from this intense level of engagement—especially with the 2026 World Cup on the horizon.
This white paper explores the reasons fan interest in MLS is booming, with average match attendance besting the NBA and NHL. Check out:
• The compelling Match Day rituals of MLS fans
• The appeal of new, soccer-specific stadiums—and
where brands fit in
• How MLS matches are often the biggest party in town
• How fans support brand involvement with their
Download this white paper now to see where your brand might score by joining the action.
Major League Soccer
Headquartered in New York, Major League Soccer is the league for the new North America. MLS features 28 clubs throughout the United States and Canada, in addition to an expansion team in St. Louis beginning play in 2023. For more information about MLS, visit www.MLSsoccer.com.
SeatGeek is on a mission to transform the live-event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform’s open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe including the Dallas Cowboys, Brooklyn Nets and Liverpool F.C., as well as Major League Soccer (MLS), National Football League (NFL), half of the English Premier League (EPL), and multiple theaters across NYC’s Broadway and London’s West End. Curious? Visit www.seatgeek.com.