About 

WMX is a first-of-its-kind music culture media holding group within Warner Music Group. The all things music culture-forward group brings enhanced advertising offerings to brands as a top 5 video media company in the US. Reaching a global audience of over 249 million monthly unique visitors, WMX generates nearly 50 billion monthly video views across platforms through premium content.


WMX’s owned and operated properties include UPROXX, the youth culture & music destination; Songkick, the live music app; and HipHopDX, a leading hip-hop media brand. Each will continue to operate separately; however, the combination of these entities under one umbrella allows WMX to deliver a greater offering, including: access to established and emerging artists, scaled premium videos, immersive digital content with editorial integrity, an award-winning content studio, exclusive targeting, custom programming, an exclusive CTV offering through WMGTV, over 15 hit music & culture shows, and much more.

About the sponsor

WMX is a first-of-its-kind music culture media holding group within Warner Music Group. The all things music culture-forward group brings enhanced advertising offerings to brands as a top 5 video media company in the US. Reaching a global audience of over 249 million monthly unique visitors, WMX generates nearly 50 billion monthly video views across platforms through premium content.


WMX’s owned and operated properties include UPROXX, the youth culture & music destination; Songkick, the live music app; and HipHopDX, a leading hip-hop media brand. Each will continue to operate separately; however, the combination of these entities under one umbrella allows WMX to deliver a greater offering, including: access to established and emerging artists, scaled premium videos, immersive digital content with editorial integrity, an award-winning content studio, exclusive targeting, custom programming, an exclusive CTV offering through WMGTV, over 15 hit music & culture shows, and much more.