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    PUBLISHING PARTNER:
    Xandr

    The road to Cannes: the same venue with new conversations

    At the upcoming Cannes festival, marketers expect to have new conversations around CTV, identity and personalization, and retail media networks.…

    By Mike Welch

    3 predictions for 2022 in powering the future of advertising

    In 2022, direct-to-programmatic will drive successful CTV advertising, bolstering identity solutions and political campaigns.

    By Mike Welch

    Why buyer-SSP partnerships are the next programmatic evolution

    Media partnerships provide buyers their objectives at scale, while sellers get access to the richest possible…

    By Joshua Turner

    How political ad buyers navigated the 2020 election

    As the 2020 U.S. presidential election upset all the norms, political ad buyers had to scramble to adjust their spending, with the help of…

    By Matthew Dybwad, Erik Brydges

    4 ways to engage voters in a polarizing political landscape

    With Election Day fast approaching, voters are facing a barrage of competing political messaging. While too many ads can be overwhelming, smart…

    Transforming the TV market through ‘audience as currency’

    By Jason Brown

    Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest, Xandr Monetize, and Xandr Curate, optimize return on investment for both buyers and sellers, while maintaining a commitment to an open marketplace and empowering the open web globally.

    Contributors
    Jason Brown

    Chief Revenue Officer, Xandr

    Matthew Dybwad

    Senior Account Executive ,Xandr

    Erik Brydges

    Senior Account Executive, Xandr

    Joshua Turner

    VP of Product Management, Xandr

    Mike Welch

    Why Marketers Should Focus on Audience to Navigate the New Normal

    Marketers need to adopt an audience-first focus to thrive as the coronavirus pandemic upends their traditional tactics.

    By Jason Brown

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