How political ad buyers navigated the 2020 election
As the 2020 U.S. presidential election upset all the norms, political ad buyers had to scramble to adjust their spending, with the help of…
4 ways to engage voters in a polarizing political landscape
With Election Day fast approaching, voters are facing a barrage of competing political messaging. While too many ads can be overwhelming, smart…
Why Marketers Should Focus on Audience to Navigate the New Normal
Marketers need to adopt an audience-first focus to thrive as the coronavirus pandemic upends their traditional tactics.
Xandr is AT&T’s advertising company and a leader in advanced TV, creating a better solution for advertisers and media companies. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
