The road to Cannes: the same venue with new conversations
At the upcoming Cannes festival, marketers expect to have new conversations around CTV, identity and personalization, and retail media networks.…
3 predictions for 2022 in powering the future of advertising
In 2022, direct-to-programmatic will drive successful CTV advertising, bolstering identity solutions and political campaigns.
Why buyer-SSP partnerships are the next programmatic evolution
Media partnerships provide buyers their objectives at scale, while sellers get access to the richest possible…
How political ad buyers navigated the 2020 election
As the 2020 U.S. presidential election upset all the norms, political ad buyers had to scramble to adjust their spending, with the help of…
4 ways to engage voters in a polarizing political landscape
With Election Day fast approaching, voters are facing a barrage of competing political messaging. While too many ads can be overwhelming, smart…
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Why Marketers Should Focus on Audience to Navigate the New Normal
Marketers need to adopt an audience-first focus to thrive as the coronavirus pandemic upends their traditional tactics.