PepsiCo, Instacart and Zappi on why consumers deserve a seat at the table during the creative process
Consumer feedback during the creative process helps brands design experiences that reflect what customers want, say Instacart,…
Zappi is the leading consumer insights platform designed for creators—the insights professionals, marketers and product innovators who bring fresh, new ideas to life daily. More than 350 of the world's most progressive brands—such as PepsiCo, McDonald's and Heineken—use the Zappi platform to better understand consumers, accelerate innovation pipeline and optimize ads and products before they go to market with pre-launch data. Zappi was recognized as one of the hottest martech companies in 2022 by Business Insider and recognized by Newsweek and Comparably for its engaging and inclusive workplace culture. With offices in Boston, London and Cape Town, we are a distributed team where career growth is equitable for everyone.