
Why marketers need to talk about identity resolution right now
Now is the time for marketers to look at how good identity resolution can deliver value—particularly in a cookie-less future with higher levels of…
Zeotap is a Customer Intelligence Platform that helps brands better understand their customers and predict behaviors, enabling them to invest in customer relationships and products that matter. The company combines best-of-breed identity and profile data from exclusive enterprise partners with a full-stack technology platform for first-party customer data unification, identity resolution, third-party data enrichment, analytics/modeling and activation. Zeotap works with over 70 of the top 100 global brands such as Unilever, BBVA and Mercedes-Benz; has raised more than $45 million from international investors; and has offices in North America, the UK, Germany, France, Italy, Spain, India and Mexico.