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    PUBLISHING PARTNER:
    Zeotap

    Why marketers need to talk about identity resolution right now

    Now is the time for marketers to look at how good identity resolution can deliver value—particularly in a cookie-less future with higher levels of…

    By Projjol Banerjea

    Zeotap is a Customer Intelligence Platform that helps brands better understand their customers and predict behaviors, enabling them to invest in customer relationships and products that matter. The company combines best-of-breed identity and profile data from exclusive enterprise partners with a full-stack technology platform for first-party customer data unification, identity resolution, third-party data enrichment, analytics/modeling and activation. Zeotap works with over 70 of the top 100 global brands such as Unilever, BBVA and Mercedes-Benz; has raised more than $45 million from international investors; and has offices in North America, the UK, Germany, France, Italy, Spain, India and Mexico. 

    Contributors
    Projjol Banerjea

    Founder & CPO, Zeotap

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