Introducing the winners of the 2025 Ad Age Creativity Awards
Four juries selected the top entries in Work, People, Creative Marketing and Production.
Creativity
View AllView AllErica Roberts nurtured growth, craft and talent in banner year for BBH USA
Erica Roberts of BBH USA is Chief Creative Officer of the Year at the 2025 Creativity Awards.
Trump Tariffs & Global Economy
Tariffs and recession fears—tracking the ad industry’s response to the economy
Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhy brands need to build culture, not interrupt it
Tomorrow’s strongest brands will show up as fans of the culture they want to be a part of.
Women need equal access to leadership positions, not just in a crisis
Women in advertising are more likely to be promoted during crises, reinforcing harmful biases and limiting their access to stable leadership roles
AI marketing isn’t about bold brand ideas—it’s about being useful
Brands win with clear, structured and truthful answers that build trust with both consumers and AI engines.
Marketer’s Brief Podcast
View AllRoblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
