A celebration of creative excellence for AAPI Heritage Month 2022

A Celebration of AAPI Creative Excellence Image courtesy of UPS. Published on May 12, 2022 A Celebration of AAPI Creative Excellence Image courtesy of UPS. Published on May 12, 2022 For Asian American Pacific Islander Heritage Month, we are once again shining a light on the myriad creative accomplishments and contributions of AAPI talents across all sectors of the industry. All throughout the month we are showcasing important projects in the careers of AAPI advertising and marketing pros, campaigns and ideas that represent key moments in their own histories. Here, you'll find stunning artwork and imagery, storytelling that will make you laugh, cry, feel or even drool, and so much more. Ultimately, the goal is to illustrate the diverse and surprising ways in which the AAPI community is shaping and propelling the advertising and marketing world. Also, read about more moments of creative excellence in last year's series here. This director brings trust and intention to Mastercard's 'True Name' campaign Na Frenette Director, Tool of North America How Belvedere and Canada Goose elevated diverse voices Nari Kim Group Creative Director, Virtue Worldwide Stories of human struggle changed the trajectory of this director's career Jon Jon Augustavo Director, M ss ng P eces This director seduces your taste buds with 6 (drawn out) seconds of food porn David Ma Director, Food Artist How a Super Bowl ad full of fake celebrities rekindled a creative's love for advertising MyTran Dang Associate Creative Director, FCB NY Vibrant UPS boxes communicate the strength of the AAPI Community Mojo Wang Artist/Illustrator This period gangster film makes a statement about AAPI allyship Melissa Del Rosario Filmmaker, Rose Ray Media Aha's 'stupid-fun' spot brings AAPI talent to the fore Mel Lin Associate Creative Director, Preacher This big idea helped the hungry—and changed the trajectory of a young creative's career Rushil Nadkarni Associate Creative Director, The Martin Agency Americanized' captures one director's search for acceptance Erica Eng Director, Strike Anywhere Tile's lost stuffed panda captures the universal pain of loss Neil Desai Freelance creative director Wieden+Kennedy's Naoki Ga creates impact with images for Nike Naoki Ga Senior Art Director, Wieden+Kennedy Portland NYC Chinatown Night Market's vibrant branding fuses past and present Jolene Delisle Founder and head of creative, The Working Assembly How a grandfather's legacy shaped this creative's career Thomas Mori Associate Creative Director, FCB NY Reform Alliance brought diverse voices to its harrowing campaign for parole reform My-Linh Tran Senior Inclusive Marketing and Brand Strategist. Code and Theory When Nike turned a Lunar New Year tradition into a high-stakes athletic face-off Jeff Fang Creative Director, Goodby Silverstein & Partners How a Filipino country music coming-of-age film earned the mainstream spotlight Jeremiah Abraham Founder, Tremendous Communications How a strategist helped State Farm go from good neighbor to something even bigger Archana Mahadevan VP-Head of Strategy, DDB Chicago How a creative technologist used deepfake tech to resurrect a legend Shan Jin Creative Technologist, Goodby Silverstein & Partners Web production by Corey Holmes.

A celebration of creative excellence for AAPI Heritage Month 2022

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