About Ad Age Agency Report 2024

Ad Age Agency Report, published every year since 1945, is our annual report on the state of the agency market. Ad Age Agency Report 2024, the 80th annual report, was produced by Ad Age Datacenter and released online June 24, 2024, at AdAge.com/agencyreport2024. Ad Age All Access subscribers get full access to the Agency Report. Ad Age All Access subscribers can download an Excel sheet with expanded data. The spreadsheet includes a ranking of the world’s 30 largest agency companies as well as listings and links for more than 300 agencies. See the report overview, available to both Ad Age subscribers and Ad Age All Access subscribers: Revenue for agency companies is growing modestly, and U.S. advertising employment is near an all-time high. More from Ad Age Agency Report 2024 Big picture: State of the agency business World’s biggest agency companies Agency listings Agency revenue growth Agency company revenue by client sector Access the report online AdAge.com/agencyreport2024. Links to all content. Ad Age All Access subscribers get full access to the report. Get an Ad Age All Access subscription Want to see everything in Ad Age Agency Report 2024? Sign up for an Ad Age All Access subscription. Go to AdAge.com/subscribe Call 877-320-1721 Email Customer-Service@crain.com Contact us Datacenter@adage.com Methodology Information for Ad Age Agency Report 2024 came from questionnaires submitted by agencies and agency companies and from analysis and estimates by Ad Age Datacenter. Ad Age’s ranking of the world’s biggest agency companies is based on revenue. Agency figures submitted by agencies for this report’s agency listings generally are based on net revenue (revenue less pass-through costs). Pass-through costs include media pass-through costs, third-party vendor costs, production costs and out-of-pocket expenses that are charged directly to clients. WPP, Publicis, Interpublic and Dentsu disclose both revenue and net revenue (or a figure similar to net revenue). Those four companies emphasize net revenue (or a figure similar to net revenue) as a measure of performance. Omnicom discloses only revenue. Effective with the year-ago report (Agency Report 2023), agency listings are no longer rankings because listings exclude revenue for agencies owned by a number of major agency companies that don’t disclose revenue by agency or network. Given changes in how agencies, networks and agency companies go to market, Ad Age no longer publishes revenue estimates for those agencies and networks. Agency Report Questionnaire Ad Age’s Agency Report Questionnaire is available here. If your agency missed the deadline for Agency Report 2024, fill out the questionnaire and email it to agencyreport@adage.com. We’ll add you to our database. Agency Report staff Ad Age Datacenter director: Bradley Johnson Research editor: Joy R. Lee Research assistants: Brian Gilbert, Erika Gill, Tia Phillips Ad Age Agency Report 2024 Revenue and analysis for agency companies Click here © Copyright 2024 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, re-distribution or other uses are prohibited. For licensing arrangements, please contact lpicariello@crain.com.

About Ad Age Agency Report 2024

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