Brand Marketing

P&G Cuts Agencies 40% in First Wave of Consolidation Drive

Gillette razors with FlexBall, backed by this ad, helped last year. But a tough comparison this year helped flatten P&G sales.
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By:
Jack Neff
July 30, 2015 07:15 PM

Featured Stories

AI
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
AI

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

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By:
Asa Hiken
GS
By:
Garett Sloane
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
Newfronts
NewFronts 2025—key ad tech and AI insights for marketers
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By:
Garett Sloane
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Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions
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Upfront and NewFronts
Amazon ad chief talks DSP growth, economic impact on holiday advertising
Upfront and NewFronts
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By:
Ad Age Staff
Amazon ad chief talks DSP growth, economic impact on holiday advertising