Ad Age Encyclopedia

Boase Massimi Pollitt (BMP DDB)

September 15, 2003 05:00 AM

Created by Martin Boase and nine other former executives from London-based Pritchard Wood & Partners, 1968; went public, 1983; fought off hostile takeover by Paris-based BDDP with takeover by U.S.-based Omnicom Group, becoming BMP DDB, 1989; renamed DDB London, January 2004.

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