Ad Agency Turns Tables, Issues RFP Seeking Client

In 2010, Mono was named Ad Age 's Small Agency of the Year for shops with 11 to 75 employees. It was also named Small Agency of the Year by the American Association of Advertising Agencies. As part of the latter win, the Minneapolis-based shop is giving away $125,000 in free media. Instead of blowing it all by putting goats and other assorted animals on billboards, the shop has issued a request-for-proposal seeking a worthy client. That's right. In Minneapolis, the agency picks YOU! It's a standard-looking RFP, instructing the interested parties to fill out this and explain that . It reads, in part, "In exchange for the cost of production plus a standard agency fee, mono will give away $125,000 in OOH media to implement a campaign we [create] and produce for you in markets nationwide." But it's not about revenge or torture, said Jim Scott, agency co-founder and managing partner. "The point isn't to put organizations through the ringer, but to find a client excited to create outstanding work with us. We just hope clients don't only want us for our money or our looks. We have brains, too." The 3-page RFP can be found here for those interested.

Ad Agency Turns Tables, Issues RFP Seeking Client

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