Stat of the Day: One in Three Households Can't Afford Your Product

The 2011 Discretionary Spend Report from Experian Simmons finds 34.5% of households have less than $7,000 to spend on non-essential goods. Just over half have less than $10,000 to spend on entertainment, education, personal care, clothing, furniture and more. We've already looked at what rising gas prices will do geographically to cut into discretionary spending but it's certainly important to note just how many houses have so little money for a rainy day or otherwise. Only 5.8% of household spend $30,000 or more on discretionary goods and services, which accounts for 20% (more than $300 billion) of all discretionary spending in the U.S. A couple of other interesting findings: There's a lot of great data in the full report. But if you want to reach the biggest spenders, you need to read this Ad Age White Paper on the Affluent market.

Stat of the Day: One in Three Households Can't Afford Your Product

Featured Stories