Last chance to RSVP: Ad Age Next Streaming is on Tuesday
(Top row:) Ashley Hovey, Mike Hardy, Laura Molen and Mark Rotblat (Bottom row:) Harold Morgenstern, Elaine Quijano, Quincy Newell, Christy Tanner and René Santaella. (Ad Age; photos courtesy speakers)
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.