Agencies

Agencies, Marketing-Tech Companies on Quest for Personalized Content

Marc Benioff, chairman and chief executive officer of Salesforce.com, speaks during the 2015 Fortune Global Forum in November 2015. (David Paul Morris/Bloomberg)
February 09, 2016 12:00 PM

In January of 2015, MDC Partners and Salesforce execs including Salesforce CEO Marc Benioff decided to take a break from the usual dog-and-pony show at CES to discuss a mutual opportunity -- getting agencies to create more personalized content using marketing technology.

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