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E-Trade Names Ogilvy New Creative Agency of Record

RP
By:
Rupal Parekh
July 19, 2013 10:20 PM

Just a few weeks after E-Trade split with Grey-- its creative agency of six years that churned out countless Super Bowl spots featuring the "talking baby" -- the marketer has replaced the shop.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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There are various ways marketers can evaluate their agency partners’ financial fitness.

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How Google plans to measure ad campaigns on iPhones
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