Heineken Agency Shift to Affect PR, Hispanic and Creative Roster

Alexandra Bruell

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December 03, 2012 07:00 PM

Heineken USA has shifted brand PR duties for its Heineken and Amstel brands to Edelman from Publicis Groupe 's MSLGROUP, while consolidating Hispanic advertising with Wieden & Kennedy, which already handles general-market creative duties for the brand.

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