Hennessy Hands Creative Account to Droga5

In an apparent 11th-hour grab, Droga5 has won U.S. creative ad duties for Hennessy, a leading cognac brand. Incumbent agency WPP's Berlin Cameron was invited to pitch but declined to participate. Hennessy, owned by luxury conglomerate LVMH Moet Hennessy, did not comment on the process, other than to confirm Droga5 as the winner. Agencies either declined to comment or could not be reached. Hennessy is the No. 1 cognac brand worldwide, with sales of 50 million bottles a year. U.S. sales edged up 2.4% in 2010 to $57.4 million, according to SymphonyIRI. The brand, founded in 1765 by an Irish aristocrat, has in recent times been bolstered by popularity in the hip-hop community, but seems poised to try to broaden that base to all urban consumers. ~ ~ ~ Contributing: Rupal Parekh

Hennessy Hands Creative Account to Droga5

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