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Agencies

Instagram Inks Ad Deal With Omnicom Worth up to $100 Million

Michael Kors' Instagram ad as seen on a desktop computer
AB
By:
Alexandra Bruell
March 07, 2014 03:53 PM

Instagram has inked its first major ad deal with an agency, and it's big.

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Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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