KIRSHENBAUM WINS $100 MILLION JERGENS AD ACCOUNT

NEW YORK (AdAge.com) -- The Andrews Jergens Co. has selected Kirshenbaum Bond & Partners to handle its $100 million creative and media account, according to the marketer. The decision comes following a review; the independent agency, based in New York, beat out Havas' Arnold Worldwide, also New York. Consultants AAR Partners, New York, handled the agency search. Work for Revlon, Target Brad Kirk, vice president of sales Related Stories: JERGENS CUTS REVIEW AGENCIES TO TWO Kirshenbaum, Arnold Chase $90 Million Account JERGENS NARROWS REVIEW TO FOUR AGENCIES Ad Account Worth $90 Million JERGENS OPENS REVIEW FOR $90 MILLION ACCOUNT Cites Possible Client Conflicts With Incumbent Lowe Kirshenbaum will handle creative responsibilities and the Media Kitchen, its media division, will handle media planning. Interpublic Group of Cos.' Initiative Media will continue with media buying responsibilities. The accounts for several of the company's brands had been at Interpublic's Bozell, New York, but Interpublic merged Bozell into sibling Lowe, New York, shifting the accounts as well. Jergens had cited possible client conflicts with Lowe as a reason to conduct a review. Jergens' brands Cincinnati-based Jergens is a subsidiary of the Kao Corp., and its brands include Jergens and Curel hand and body lotions, Biore facial care and Ban antiperspirants.

KIRSHENBAUM WINS $100 MILLION JERGENS AD ACCOUNT

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