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Agencies

Marketers Halting YouTube Buys Puts Pressure on Media Shops

LS
By:
Lindsay Stein
JP
By:
Jeanine Poggi
|
March 23, 2017 09:02 PM

The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers.

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