Agencies

Advertising's Real Problem Is the Agency Commoditization Crisis

More accounting is not the way for creative agencies to avoid becoming commodities, argues Jack Skeels. (istock)
By:
August 16, 2017 05:01 AM

Featured Stories

TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

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Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers
Top 5
The top 5 music campaigns you need to know about right now
Top 5
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Sabrina Sanchez
The top 5 music campaigns you need to know about right now
Creative Agencies
Why this B2B agency is helping its clients get into the entertainment space
Creative Agencies
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Brian Bonilla
Why this B2B agency is helping its clients get into the entertainment space
Events & Awards
Last call for Leading Women and Rising Stars entries
Events & Awards
Last call for Leading Women and Rising Stars entries