Marketers: Boost Father's Day Sales by Targeting First-Time Dads

As Father's Day fast approaches, our media and marketing industry has me thinking about fatherhood. Specifically, what defines a "modern dad." More than 10 million people watched dad duo Cam and Mitch finally get hitched on the "Modern Family" season finale. "Parenthood" featured a stellar stay-at-home-dad for several seasons before shifting the narrative to his flaws. Cheerios' 2014 Super Bowl ad put dad at the kitchen table delivering the new baby news. Tide routinely showcases dads fighting stains, while Honey Maid's buzzy "this is wholesome" campaign celebrates all kinds of dads and families. With today's dads coming into their own, we should expect consumers to pull out all the stops for Father's Day this June, right?