Anti-Trump TV, Radio Ad Spending Still Outpaces Spending by Trump Campaign Itself

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor's note: Here's the 10th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represent a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton • The biggest jump in this scorecard vs. our previous scorecard: Donald Trump is now at No. 7 -- up from No. 9. That's thanks to a nearly $2 million increase in the Trump campaign's spending on TV and radio ads, from a cumulative $18,093,980 last time to a cumulative $20,086,021 this time. • The cumulative amount spent by anti-Trump PACs and advocacy groups on TV and radio pretty much stalled out weeks ago (background here). The total's up to $24,927,837 this time vs. $24,886,832 last time -- an increase of a mere $41,005. That said, cumulative anti-Trump TV and radio ad spending still outpaces pro-Trump TV and radio ad spending (overwhelmingly by the Trump campaign itself) by nearly $4.8 million. • Another shift in our ranking: The cumulative total of TV and radio ad spending by the Bernie Sanders campaign and pro-Bernie PACs and advocacy groups is now more than the cumulative total of TV and radio ad spending by the defunct Marco Rubio campaign and the PACs and advocacy groups in his corner. • Our tallies include advance bookings through Nov. 7. Scroll down below the charts for some additional important notes... • As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view. • As previously noted, because we take a cumulative view of ad spending (starting April 5, 2015), the dropouts -- Jeb Bush, Ben Carson, Chris Christie and Marco Rubio -- are still included in the top 10 chart. The second chart -- which tracks spending over time -- focuses on just the five major candidates still in the race.

Anti-Trump TV, Radio Ad Spending Still Outpaces Spending by Trump Campaign Itself

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