Campaign Scorecard: Here's Our State-by-State Map of TV, Radio Ad Spending So Far

*/ /*--> */ The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor's note: Here's the 14th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Bradley Johnson follows. --Ken Wheaton The interactive map captures TV and radio ad spending in each state by presidential candidates' campaigns and by political action committees that support or oppose candidates. · Early primaries scored the biggest spending -- not surprising, as candidates attempted to break out from the pack. · Spending in New Hampshire, which held the first primary (Feb. 9), topped $128 million, the most of any state. Iowa, which held its Democratic and Republican caucuses Feb. 1, came in second with nearly $90 million in spending.  */ /*--> */ Hear more about political marketing strategy on June 15 at Campaign 2016: What's Working and Why, a conference hosted by Advertising Age and Time Inc. Register here.

Campaign Scorecard: Here's Our State-by-State Map of TV, Radio Ad Spending So Far

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