Bernie Sanders Campaign Spending on TV and Radio Soars to $68.5M

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor's note: Here's the ninth installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represent a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton • By far the biggest jump in spending in this scorecard vs. our previous scorecard: the amount spent by the Bernie Sanders campaign on TV and radio. Last time the total was $59,165,491; this time it's $68,541,619 -- a jump of nearly $9.4 million. By contrast, the Hillary Clinton campaign's total last time was $52,460,541; this time it's $57,305,946 -- an increase of $4.8 million. • That said, the amount spent on TV and radio by pro-Hillary PACs and advocacy groups ($64,650,613) far outpaces the amount spent on TV and radio by pro-Bernie PACs and advocacy groups ($471,539). • The amount ($75,602,270) spent on TV and radio ads by pro-Jeb Bush PACs and advocacy groups during his ill-fated campaign still exceeds the amount ($64,650,613) spent on TV and radio ads by pro-Hillary PACs and advocacy groups. • There's been no increase in the amount spent by anti-Donald Trump PACs and advocacy groups on TV and radio (background here). • Our tallies include advance bookings through Nov. 7. Scroll down below the charts for some additional important notes... • As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view. • As previously noted, because we take a cumulative view of ad spending (starting April 5, 2015), the dropouts -- Jeb Bush, Ben Carson, Chris Christie and Marco Rubio -- are still included in the top 10 chart. The second chart -- which tracks spending over time -- focuses on just the five major candidates still in the race.

Bernie Sanders Campaign Spending on TV and Radio Soars to $68.5M

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