Pro-Hillary Clinton PAC Spending on TV and Radio Ads Surges

The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor's note: Here's the seventh installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represent a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton • As previously noted, because our charts offer a cumulative view of ad spending (starting April 5, 2015), the dropouts -- Jeb Bush, Ben Carson, Chris Christie and Marco Rubio -- are still included. • In our last scorecard, the combined spending on TV and radio by Hillary Clinton's campaign and pro-Hillary PACs was trailing the combined spending on TV and radio by Bernie Sanders and pro-Bernie PACs. But pro-Hillary PAC ad spending has since surged -- from a total to date last time of $1.6 million to a new total to date this time of $11.5 million. The Sanders' campaign has itself still spent more ($57.2 million) than the Clinton campaign ($51.1 million) on TV and radio advertising, but given the comparatively paltry TV-and-radio ad spending ($433,079) by pro-Bernie PACs, Hillary Clinton now takes the lead in terms of combined TV-and-radio ad spending by her campaign and the PACs supporting her campaign. Scroll down below the charts for an important note... • As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color block next to their names) in the second chart to include or exclude them from view.

Pro-Hillary Clinton PAC Spending on TV and Radio Ads Surges

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