How a Millennial Mindset Is Helping This 116-Year-Old Retailer

At a store in Vancouver, shoppers can get restaurant recommendations and sightseeing suggestions from a concierge. They can get a party-worthy coiffure, engage in one-on-ones with personal stylists in a private shopping suite, and have purchases delivered downtown. But such amenities don't come with an eye-popping price tag at some ritzy apparel boutique frequented by the 1% -- they're simply part of the consumer experience at Nordstrom.