Brand Marketing

New Value-Based Comp Model Needed

Value pyramid: Displays the dynamics of the agency-client relationship.
TW
By:
Tim Williams
June 11, 2007 05:00 AM

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8 streaming and CTV predictions for the TV upfronts
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Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

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Parker Herren
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Gary Vaynerchuk slams brands’ reliance on paid over organic social
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Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
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Sam’s Club introduces a host of new measures amid retail metrics scrutiny
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By:
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