Brand Marketing

Big Brands' Dash for Amazon Cash Is No Joke

P&G's Tide is among the brands participating in tests of Amazon Dash.
April 03, 2015 12:00 PM

Amazon Dash, the push-button auto-replenishment service that the e-commerce giant has begun testing with select Amazon Prime members, could give big packaged-goods brands the edge they've been looking for on a playing field where the industry's traditional behemoths have been getting pushed around by smaller players.

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