Chevy and IBM Will Rate Your Social Media 'Positivity'
New Chevy campaign powered by IBM allows participants to visit a mobile or desktop site to obtain a positivity score based on their social media posts. (Chevrolet via ChevroletCanada via YouTube)
The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.