Brand Marketing

With Dr. Ruth, Clorox Goes From Whiter Whites to Fifty Shades of Grey

Dr. Ruth Westheimer will help Clorox 2 teach about the joy of pretreating.

February 10, 2015 11:45 AM

Think of Valentine's Day or sex, and chances are laundry doesn't immediately come to mind. Clorox Co. has enlisted Dr. Ruth to change that.

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