Brand Marketing

Coke Brings Back Its Polar Bears for the Holidays

Coca-Cola's new polar bear packaging. (Coca-Cola)
ES
By:
E.J. Schultz
November 21, 2016 08:13 PM

Featured Stories

Travel
Expedia is downsizing its in-house agency—what to know

Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.

AP
By:
Adrianne Pasquarelli
Expedia is downsizing its in-house agency—what to know
Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
NC
By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
Brand Marketing
In-house agencies face financial and AI pressure—experts on the way forward
AP
By:
Adrianne Pasquarelli
|
JS
By:
Jon Springer
In-house agencies face financial and AI pressure—experts on the way forward