Brand Marketing

Does Corporate Social Responsibility Build Customer Loyalty?

|
May 24, 2011 05:03 PM
05252011-Kusum-Ailawadi.jpg

Pepsi's Refresh Project funded 238 ideas for improving communities. The company's "human right to water" program pledged more than $15 million for safe water across the world. Walmart has pledged $2 billion in cash and food donations to food banks and, in 2009, it unveiled its Sustainable Product Index.

Staying current is easy with newsletters delivered straight to your inbox.