Brand Marketing

Coty Tries Story Boutique to Show Mass Retailers What's Possible

Coty's mass brands are using the Story concept store space in Chelsea as a way of showing mass retailers what's possible. (Story)
September 11, 2017 10:00 AM

The new Story concept store in New York's Chelsea neighborhood, which serves as a pop-up-store-for-hire for brands ranging from American Express to USA Network's "Mr. Robot," brings in some 5,000 shoppers on its best days.

Staying current is easy with newsletters delivered straight to your inbox.