Open main menu
Search
Home
Newsletters
Return to homepage
Log in
Sign In
Subscribe
Return to homepage
A-List 2025
A-List 2025
Possible Conference
Possible Conference
Creativity Top 5
Creativity Top 5
Trump Tariffs
Trump Tariffs
Agency Review Tracker
Agency Review Tracker
Subscribe
Brand Marketing
Data Guides, But the Gut Decides
Gift Article
Share
Expand
By:
February 19, 2013 08:20 PM
Rich Beatty
Featured Stories
2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards
Four juries selected the top entries in Work, People, Creative Marketing and Production.
By:
Tim Nudd
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
By:
Brandon Doerrer
Possible Conference
Visa’s CMO on AI agents, ad tech and the future of creativity
Possible Conference
By:
Jack Neff
Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference
By:
Garett Sloane
By:
Jack Neff
By:
Gillian Follett
By:
Parker Herren
Latest News
Meta revenue beats estimates on advertising stability
How Google’s AI ad update can help advertisers better track campaign performance
Autodesk CMO Dara Treseder on AI’s new phase, Gen Z in the workforce and brand-building
Client-agency relationship tenure is improving—but media accounts are less stable
Staying current is easy with newsletters delivered straight to your inbox.
Sign Up
See More in Brand Marketing
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
How Roundel is leading retail media 3.0 with data, scale and shopper trust
Inside Motorola’s AI-focused Razr launch campaign with Coco Jones
Staying current is easy with newsletters delivered straight to your inbox.
submit
Sign Up