Brand Marketing

How an Esports League Is Changing to Lure Brand Sponsors

League of Legends events are a big draw globally, but it has lacked the stable franchises that help fans form lasting bonds. (Courtesy LoL eSports/Riot Games)
ES
By:
E.J. Schultz
June 01, 2017 10:47 PM

Featured Stories

Retail
15 retail media executives advertisers should know
Retail

These are the executives leading the largest retail media networks in the U.S.

AP
By:
Adrianne Pasquarelli
15 retail media executives advertisers should know
Food & Beverage
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Food & Beverage
EW
By:
Erika Wheless
Cracker Barrel CMO on the brand’s transformation—and how it’s going after Gen Z
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
GS
By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now