Brand Marketing

Founders, Generation Z or Something Else? Vote to Name the Generation After Millennials

'Frozen,' a new kind of fairy tale, is a favorite of the generation that told MTV it would like to be called 'Founders.' Do generations just get to name themselves now?
NM
By:
Natasha Madov
December 04, 2015 12:00 PM

Featured Stories

Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Food & Beverage

The in-house shop employed more than 80 people.

JS
By:
Jon Springer
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next
Food & Beverage
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Food & Beverage
JS
By:
Jon Springer
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Datacenter
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Datacenter
BJ
By:
Bradley Johnson
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns