Brand Marketing

Welcome to the Gen Z Challenge

Patagonia's Fair Trade campaign urges consumers to consider where their clothing is made and shows video of the Patagonia production process. (Kyle Sparks courtesy Patagonia)
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December 27, 2016 12:00 PM

As an industry, we're increasingly more comfortable with who millennials are, and what they want. It's taken a long time, but most brands are now attuned to their likes, dislikes and behaviors.

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