Brand Marketing

Heinz Taps Sterling Cooper Draper Pryce for Campaign (Yes, Really)

Heinz is bringing to real life the 'Pass the Heinz' campaign Don Draper pitched on 'Mad Men.' (Kraft Heinz)
JW
By:
Jessica Wohl
March 13, 2017 05:00 PM

Featured Stories

AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI

Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.

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By:
Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
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By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Food & Beverage
Why Busch Light is winning the bargain beer game
Food & Beverage
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By:
Jon Springer
Why Busch Light is winning the bargain beer game
Agencies
Madwell’s demise is a wake-up call for marketers
Agencies
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By:
Ewan Larkin
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By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers