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Brand Marketing

J.C. Penney Scuttles Logo Introduced by Former CEO

Logo reintroduced in 2013
NZ
By:
Natalie Zmuda
October 09, 2013 10:00 PM

J.C. Penney is reverting to its classic logo, in a move to appeal to loyal -- and likely lapsed -- customers.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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There are various ways marketers can evaluate their agency partners’ financial fitness.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
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Parker Herren
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How Google plans to measure ad campaigns on iPhones
Google
GS
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Garett Sloane
How Google plans to measure ad campaigns on iPhones
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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AP
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Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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