Brand Marketing

Legacy Retailers Struggle to Ramp Up Mobile Marketing

Macy's is an old hand at desktop but when it comes to mobile, it's still learning on the fly.
GP
By:
George P. Slefo
November 09, 2015 04:00 PM

Featured Stories

TV & Streaming
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale will be stepping down as TelevisaUnivision’s president of ad sales and marketing. TikTok's Tim Natividad will fill the role.

PH
By:
Parker Herren
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
JS
By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station
Cannes Lions
How to land your next job at Cannes
LR
By:
Lindsay Rittenhouse
How to land your next job at Cannes
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now