A Look Back at 10 Ideas That Changed the Marketing World

Looking back at some of the greatest innovations in marketing and advertising over the past 100 years, the creative brilliance of these ideas is obvious. Yet the stories behind these examples involve bold thinking, the passion to champion new ideas and a high dose of risk. Our industry's visionaries often countered research results, drove themselves beyond the great idea and defied bosses and boards to push through their plans. Let these stories inspire today's marketers, who have so many new tools at their disposal, to set aside conventional thinking and become the marketing innovators of the next 100 years.

A Look Back at 10 Ideas That Changed the Marketing World

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