Brand Marketing

P&G, HTC and More Set Sights on Millennial Gamers

Old Spice gave gamers control over a real man's life for three days as part of a campaign to promote its brand on Twitch.
AR
By:
Ashley Rodriguez
August 03, 2015 11:30 AM

Featured Stories

Brand Marketing
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Chrysler, Dodge, Jeep and Ram are sponsors of an organization commemorating the 250th anniversary of the signing of the Declaration of Independence.

ES
By:
E.J. Schultz
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
TV & Streaming
HBO Max rebrand reveals a marketing playbook for disruptive strategy
PH
By:
Parker Herren
HBO Max rebrand reveals a marketing playbook for disruptive strategy
Google
Google pitches AI search and video to advertisers—5 takeaways for brands
AH
By:
Asa Hiken
Google pitches AI search and video to advertisers—5 takeaways for brands
Travel
Summer travel marketing—how brands are changing tactics in an uncertain economy
AP
By:
Adrianne Pasquarelli
Summer travel marketing—how brands are changing tactics in an uncertain economy