Brand Marketing

How the Industry Is Rushing Aid to Puerto Rico -- and How You Can Help

Hurricane survivors receive food and water being given out by volunteers and municipal police on Thursday in Toa Baja, Puerto Rico. (Photo by Joe Raedle/Getty Images)
September 29, 2017 07:40 PM

Hurricane Maria, which tore through Puerto Rico on Sept. 20, has left millions without power, adequate food, drinking water, fuel and access to cash. As federal aid from Washington, D.C., is criticized as lacking, marketers, media, agencies and public citizens are stepping into the breach.

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