Brand Marketing

McDonald's Names Silvia Lagnado Global Chief Marketing Officer

MM
By:
Maureen Morrison
June 09, 2015 03:49 PM

Featured Stories

Agencies
WPP’s Mark Read stepping down as CEO

Read will remain in the role until the end of the year as the holding company looks for its next leader.

TN
By:
Tim Nudd
WPP’s Mark Read stepping down as CEO
AI
AI search is upending the PR industry—how brands and agencies need to adapt
BD
By:
Brandon Doerrer
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AH
By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
EL
By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires