Brand Marketing

G-League? Gatorade Poised to Put Name on NBA D-League

Don't call it the D-League: The NBA's developmental league is taking a new name as part of a Gatorade sponsorship, two people said. (Joe Robbins/Getty Images)
ES
By:
E.J. Schultz
February 14, 2017 03:36 AM

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Cannes Lions
How to land your next job at Cannes

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

LR
By:
Lindsay Rittenhouse
How to land your next job at Cannes
Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
ES
By:
E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
JS
By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station