Brand Marketing
P&G to Bring More Media Agency Work In-House as Agency Fee Cuts Continue
Gift Article
Share
Expand
P&G headquarters. The company says it's found a way to increase reach more quickly than spending.
(Courtesy P&G)
By:
Jack Neff
January 23, 2018 03:38 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer