Brand Marketing

Marketers Aren't Waiting for Pokémon Go's In-App Advertising to Arrive

The Service King chain of auto repair centers quickly adapted digital billboards across the country last week to tap into Pokémon Go. (Lamar Advertising)
July 18, 2016 12:00 PM

Featured Stories

Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud

WPP Media has issued a report attacking the quality of desktop and mobile inventory sold via Publicis Groupe's Epsilon SSP, a rarity even among industry rivals.

JN
By:
Jack Neff
|
EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud
AI
AI search is upending the PR industry—how brands and agencies need to adapt
BD
By:
Brandon Doerrer
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AH
By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
EL
By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025